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Moreover, we have a centralized Content Management System, meaning that all content for all channels can be managed through one CMS.

RBI’s CMS is called Sanity, and you will read a lot more about it in this guide.

[The RBI platform shares web resources for a seemingly user experience and easiness of operations for the client. The Website, Mobile App and Kiosks are fed content by Sanity (RBI’s CMS), navigation menus, For example, if you’d like to change the description of one of your menu items, you log into our CMS and change it once for all our channels - website, app and kiosk. All menu items, marketing tiles, bannerscoupons, couponsstatic pages, etc, all . live in the same place and only need to be configured once.On the other hand, users utilize the same email account to access their mybk profile, regardless of the platform they are using.]

RBI’s CMS is called Sanity, and you will read a lot more about it in this guide.

User Experience

The UX is also the same across all platforms, meaning that customer journeys and the user interface overall behave in the same way. That’s very helpful for customers, since they get a consistent experience and are familiar with the operation of all our digital channels.

That also means that guests' accounts are cross-channel: when a guest creates an account, it is accessible through both the desktop website and our apps.