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The platform is cross-brand and cross-channel, meaning that the features, UI/UX and Content Management System (CMS) is the same for all.
In addition to that RBI has also partnered up with 4 CRM partners which seamlessly integrate with our platform.
Features
Generally, any feature we develop is available for all our channels and brands. For example, if we develop the option for guests to add restaurants to a favorite list, that functionality will be available for both website and app.
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That also means that guests' accounts are cross-channel: when a guest creates an account, it is accessible through both the desktop website and our apps.
CRM
RBI has selected 4 state-of-the-art CRM partners
mParticle
Amplitude
Braze
Branch
Common terms and acronyms
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Term | Definition |
|---|---|
RBI | Restaurant Brands International |
CTG | Consumer Tech Group |
BK | Burger King |
PLK | Popeyes Louisiana Kitchen |
TH | Tim Hortons |
FZ / Fzee | Franchisee |
MDM | Master Data Management |
EMEA | Europe, the Middle East and Africa |
GBS | Global Business Services |
SME | Subject Matter Expert |
MM | Menu Maintenance |
PII | Personally Identifiable Information |
PLU | Price Look-Up (code) |
OTP | One-time Password |
POS | Point of Sales |
Sicom | POS vendor |
NCR | POS vendor |
Adyen | Payments platform https://www.adyen.com/ |
First Data / Fiserv | Payment platform https://www.fiserv.com/ |
Bringg | Delivery & Fulfillment Cloud Platform for Enterprises https://www.bringg.com/ |
MAU | Monthly Active User |
CRM | Customer Relationship Management |