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Overview
This guide will help you know where and how to request new features to the CTG team. Proposed features will be evaluated by the team and with the brands. New feature prioritization will be based on cross-platform ROI and the feature’s effect on any critical marketing campaigns.
Where to Request Features
Please submit them through service desk here:https://rbictg.atlassian.net/servicedesk/customer/portal/2. All requests sent through the service desk portal are managed in a centralized ticket queue.
How to Request Features
Navigate to the link in the where section
Select ‘Feature Request’
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3. Complete the form inputs
Brand
Select the brand. If the feature is specific to one region, select the brand + region.
Feature Name
Proposed name for the feature.
Feature Category
Select the primary category that the feature is intended to improve. This category should correspond with the development team who would build the feature.
Conversion
Data
Reliability
Support
Tied to National Marketing Campaign
If yes, please provide a description, timeline, and expected impact of the marketing campaign in the feature details comments.
ROI/Customer Value
Define the expected improvement (ie funnel conversion, frequency, app stability, UI/UX, user satisfaction) and the evaluation metric for the feature ( ie dollar sales, number of purchases, number of new users, app ratings). If the expected improvement is quantifiable, please list all base value assumptions. If the feature is expected to improve an existing funnel, please provide a link to that funnel.
Priority
Assign based on priority to the brand. Note this may change after the feature is evaluated by the team.
Highest: Required within the next quarter
High: Required within the next year/strong preference within the next quarter/significant expected benefits
Medium: Strong preference within the next year/moderate expected benefits
Low: Some expected benefits with no pressing need
Lowest: Should remain in discussion, but not a priority
Feature Description
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