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- Signing in / Signing up
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Signing In and Signing Up User Flow in the Web/App
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➡ 🍔 Burger King UX/UI for Signing up
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➡ 🐓 Popeyes UX/UI for Signing in
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- Ordering
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Ordering User Flow in the Web/App
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➡🍔 Burger King UX/UI for Pick-up scenario
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➡ 🐓 Popeyes UX/UI for Delivery scenario
- Loyalty
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Loyalty User Flow in the Web/App
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➡ 🍔 Burger King UX/UI for not signed in scenario
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➡ 🐓 Popeyes UX/UI for Rewards during ordering scenario
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🛵 Mobile Ordering
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Metrics
RBI’s Acquisition, Conversion & Retention teams all work with the end goal of increasing digital sales across channels. Certain KPIs are used to track the performance, such as:
Monthly Average Users (MAUs) - to keep track of the number of users accessing the Web/App. A benchmark comparison is made across markets and with competitors
Conversion Rate - E2E conversion rate to see the percentage of users who go through the whole flow until order confirmation
Frequency - allows for the monitoring of user users who keep coming back after a certain period of time
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Furthermore, RBI has a Knowledge Base for FZ’s to learn how to use the CMS platform at their own pace . The platform- you are currently in that space. This Knowledge Base:
Is frequently updated
Mitigates the risk of your personnel turnover
Allows to re-read reading multiple times
🗃 Monitoring
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Datadog is able to track common infrastructure metrics like CPU Usage, Memory Usage, Disk I/O rates, etc. It serves a central location for viewing current and historical data on what has been going on with infrastructure and individual services at a certain point in time for troubleshooting and data gathering purposes. Furthermore, it allows to create custom alert setups for monitoring and alerting.
RBI manages this component as part of the SaaS model.
🚔 Security
The security team in the US uses several different tools to maintain and resolve, the main ones being:
Snyk - finds and provides suggested remediation for remediation for vulnerabilities found in applications code, open source dependencies, container images, infrastructure as code, etc. Scans the source repositories themselves.
Netskope - Scans cloud infrastructure and resources themselves on a per AWS account basis for compliance against best practice rules.
QRadar - Security Information and Event Management (SIEM) tool that collects log data from multiple sources, including most of our cloud infrastructure resources to be able to analyze data and find potential compliance issues.
AWS Advanced Shield - Advanced DDoS (Directed Denial of Service) protection on the endpoints. It is able to detect and put into place firewall rules to block malicious traffic. Includes AWS Solution Response Team (SRT) support to act and work with RBI on solutions for potential attacks.
RBI manages this component as part of the SaaS model.
👩⚖️ Legal
Data is hosted by AWS - Amazon Web Services. It’s the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers - including the fastest-growing startups, largest enterprises, and leading government agencies - are using AWS to lower costs, become more agile, and innovate faster. The collected data is encrypted (https://docs.aws.amazon.com/amazondynamodb/latest/developerguide/EncryptionAtRest.html) and stored in our' data centers in North Virginia, Frankfurt or Singapore, depending on your geography.
Nutritional information is also updated according to legal requirements in each market.
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via Chatbot - where the user will give out the same information via chat and the robot is able to issue a partial refund, loyalty points or an exclusive offer without creating a ticket.
Guest Support entails a separate cost model and is thus not included by default on the offerings of the RBI solution.
🖱 Test our Platform
🍔 Burger King US: https://www.bk.com/
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