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• Flow Mapping: https://lucid.app/lucidchart/invitations/accept/inv_0f96afe5-e9bb-43ef-87bc-5267beba8613

• Braze Campaign: https://dashboard-01.braze.eu/engagement/canvas/622f0babdd1ac5299248f3a6/6063104e3cf3a01ae692fea6?locale=en&version=classic&isEditing=false

• Survey:

🇩🇪 Germany:

• Flow Mapping: https://lucid.app/lucidchart/2ab0b4a0-a1fc-41ee-855c-7e67b578212d/edit?page=0_0&invitationId=inv_941fd4ba-8e92-4157-b3f7-6a7c67157332#

• Braze Campaign:

• Survey:

Learnings:

🇨🇭 CH:

• Introduce incentives if after the second touchpoint, the guest does not engage. This increases conversion and reduces un-subscription rate

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• Avoid giving incentives to fill the welcome survey in first place. 25% of the users reply with no incentive. Introduce the incentive only in the reminder

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