Entry Criteria
Have performed a loyalty transaction
Not being part of the control group
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Important: set exclusion criteria + exist crieria for everyone who has more => 4 transactions (solution: Amplitude cohort?)
First Check (after 15 days)
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If they didn’t make a purchase, remind them of the reward
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Check after 7 days if they make a purchase
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If they did make a purchase (2 purchases)
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, wait 7 days to check if they do purchases spontaneously. If they don’t bring them to path 2
Path 2: More than 2 purchases (3)
Push them to the 4th purchase with 150 bonus points
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If they do the purchase, exit the canvas
If they don’t do it, remind them of the incentive
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At this point, if they don’t engage, exit from the canvas
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