Flow Overview
The objective of this flow is to push people after the first purchase to reach 4 purchases in total, as this will provide us with enough data-points in order to segment them
Entry Criteria
Have performed a loyalty transaction
Not being part of the control group
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Important: included exclusion criteria for everyone who has more than 4 purchases (https://analytics.amplitude.com/burgerkinguk/cohort/96tl0s7)
First Check (after 15 days)
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Check if they have enough point balance (as we tell them there is free food as a prize).
Important: exclude everyone who has received the drive to redemption flow in the last 30 days. If they did receive, they should get redirected to path 1B
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Path 1A: less then 2 purchases, no rewards redeemed, enough points
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