Flow Overview

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• Have performed a loyalty transaction

• Not being part of the control group

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Important: set included exclusion criteria + exist crieria for everyone who has more => than 4 transactions purchases (solution: Amplitude cohort?https://analytics.amplitude.com/burgerkinguk/cohort/96tl0s7)

First Check (after 15 days)

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Check if they have enough point balance (as we telll tell them there is free food as a prize)

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Important: exclude everyone who has received the drive to redemption flow in the last 30 days. If they did receive, they should get redirected to path 1B

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Path 1A: less then 2 purchases, no rewards redeemed, enough points

Push them to use the reward they have on their pocket

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If the did purchase (they now have 2 purchases): use 2 windows delay to understand if they make purchases spontaneously. If they don’t, bring them to the path 1C (150 points), to push them to 3 purchases

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Path

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1A: less then 2 purchases, no rewards redeemed, not enough points

Bring them to path 1B

Path 1B: less then 2 purchases, rewards redeemed

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Check after 7 days if they make a purchase

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If they still don’t make any purchase, exit from the flow. If they did make a purchase (2 purchases), wait 7 days to check if they do purchases spontaneously. If they don’t, bring them to path 2the path 1C (150 points), to push them to 3 purchases

Path 2: More than 2 purchases (3)

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If they do the purchase, exit the canvas (they now reached 3 purchases)

If they don’t do it, remind them of the incentive

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