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{
  "email": "{{${email_address}}}",
  "templateId": "31860003-2e04-4b2e-9008-a6aa33f69da9",
  "source": "braze-test",
  "rank": 123456, (optional)
  "configId": "Loyalty engine id of config offer",
  "ruleParams": {
    "startDate": "yyyy-mm-dd",
    "endDate": "yyyy-mm-dd"
  }
}