Objective
Gather guest b-day date and then create a journey to participate into the guest special day, before during and after. The guest will receive an offer on his b-day date
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POST https://prod-bk-loyalty-middleware.rbictg.com/bulk-action/hot/create-offer x-region: gb x-api-key: d8p8sviv9080JZejsnYRc6FsqfUKXkkY4U4gFbfE content-type: application/json { "userId": "{{${user_id}}}", "templateId": "9bea8ee3-a0de-4c8d-8ce8-d09d8341d15d", "source": "braze", "configId": "1cc6d99c-c2ca-44d8-858a-50e9739c4fce", "ruleParams": { "startDate": "{{ "now" | date:"%F" }}", "endDate": "{{ "now" | date:'%s' | plus:1296000| date:"%F" }}" } }
Deliverables
4 unique mails, 4 unique push notification + IAM
Birthday Flow - Data Gathering
Send an one-off email/push to the whole database if they b-day date is not filled in
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Content: the message is deep-linked to the account page
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Birthday Flow
This is an automated, always on journey
Step 1: 7 Days Before the BDAY date
Guest receives email and/or push (according to opt-in setting) with an alert to take a look at the inbox for upcoming b-day offer
Important: the b-day date should be non editable to prevent fraud
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Step 2: 7 The BDAY date
On the date of the b-day, activate a web-hook to provide the guest with the b-day offer.
The current offer is a free Whopper (meat or plant based). The offer is valid from 14 days from the b-day of the guest
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Step 3: 1 Day post BDAY date
If the guest did not redeem the b-day offer, they will receive a reminder to use the offer in the next 13 days
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Step 4: 8 Day post BDAY date
If the guest did not use the offer, they will receive a reminder to use it in the next 7 days
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Learnings:
🇭🇺 Hungary:
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🇧🇪 Belgium
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