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State

Notes

Current State

  • Most Loyalty Asks go through Shawn

  • Team is comfortable with Business Objests and that gets used the most

  • Projects and Promotions trackers built by the insights team


Good To have

  • Drag and drop tool to do analysis and easy setup of trackers

  • Building Consumer profiles over each of our platform

  • Performance of Lotalty guests in each of our categories

  • Guest Behavious changes - Guest Journey

  • What are the triggers that would compel guest to switch

  • Propensities for campaigns and categories

  • Product Launches and Stickiness - Audience that would be the core audience for the launched product - What % penetration is there Penetration