Introduction

The platform covers the main digital channels that our guests use, namely:

1. Website

2. App

3. Kiosk

It is cross-brand and cross-channel, meaning all brands and markets have access to the the same features, UI/UX and Content Management System (CMS).

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RBI has selected 4 state-of-the-art CRM partners. While this guide will not focus on using each of the tools, here is a quick description of each:

1. mParticle - collects all the customer’s data and events, and distributes them across many other connected platforms, such as the below CRM tools, but also Google Analytics, Facebook, whatever platform you decide to feed with marketing data.

2. Amplitude - receives the data from mParticle to provide resourceful analytics. This is one of the most comprehensive analytics tools made available, and allows you to create, store and share different analytics KPIs.

3. Braze - receives the data from mParticle to provide you with a customer engagement platform. It allows you to create marketing campaigns for email, app notifications, app modals, etc. The idea is to attract customer’s back with this tool.

4. Branch - receives the data from mParticle to provide you a deep linking and mobile attribution platform.

Common terms and acronyms

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Contents