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Issue Priority

Definition

Time to First Response

Update Frequency

Resolution Time

Fire

Impacting core functionality (offers, loyalty, ordering, sign-in) for a significant (>5%) number of users or otherwise bringing significant risk to the market (security breach, GDPR, etc)

15minHourly

24h

High Priority

Impacting core functionality (offers, loyalty, ordering, sign-in) for many (<5%) users or hindering day to day operations for the business

1h

Daily

1 week

Medium Priority

Impacting non-core functionality for many users or transient impact on core functionality

24h

Weekly

3 weeks

Low Priority

Has a surmountable impact on the user experience for a significant majority of users

24hWeekly

6 weeks