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Milestone | Name | Outcome | Work required | Owner |
---|---|---|---|---|
1 | Conversion rate | Defined conversion rate for loyalty program (1 to 1 / 1 to 10 / 1 to 100 etc.) | Sign-off from BKD on Loyalty program proposal: recommendation 1 to 10 | BKD |
2 | Pricing | Identify pricing changes that will happen until loyalty go-live |
| BKD |
3 | Tiers and rewards definition | Defined tiers and rewards that can be setup in the loyalty platform |
| Mariann, Daniel |
4 | Materials | Localized T&C, FAQ, Crew Training Materials, POP |
| Mariann, Daniel |
5 | Calendar | Initial loyalty / CRM events calendar | Define activations (e.g. double points) and connect to Marketing calendar | Mariann, Anna, Daniel |