Participants
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Before Iberia joined the RBI International platform they had their own Android/Apple Guest App developed by another company (AirTouch). This app was connected to an specific Firebase instance and they use GA didn’t have any mechanism to segment or filter users on this level.
To comply with GDPR and avoid sending PN (Push Notifications) to user that had not authorized communications they implemented a filter on the app to ignore notifications for those users.
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Given the first solution proposed by Iberia isn’t possible right now and the pressure from the market we needed to came up with a intermediate solution that would given them at least some options to send notifications even minimal options. So we reassessed all the last solutions to make sure none of them is possible:
Firebase + GA + App Filter: it is not possible because the WL doesn’t have GA and to implement the Implement the filters on the app would require native code. So we discarded this option.
Only Firebase (send notifications to anybodyeverybody): GDPR restrictions. It can put Iberia in a bad situation in case users start complain about that.
Braze (recommended solution): it would take months until have the go-ahead from legal, compliance and other departments
Salesforce: no visibility on when the 2 blockers will be solved
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It is possible to see that there is a question mark on how Iberia will integrate with the users on the mParticle with Firebase. It is something that Zaira and Raul are trying to figure out how to solve. They are even evaluating if Salesforce can do this integration.
ALMU: At the same time, we need to ensure that Airtouch will be managing the sending of the push notifications as RBI will not onboard this responsabilityresponsibility. If needed, give Airtouch access to our firebase Firebase instance
Decision
Based on the discussions that we had with the Market and the pressure from Iberia, it seems that the workaround is the only viable way to proceed given the time frame available. Any other option will take more time and even make other activation be delayed (BK PT and BK ES).
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