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This is a template that should be used to document each feature. It’s meant to be easy, not prescriptive - change it at will!

Table of contents

Table of Contents

Definition

Status

Status
colourBlue
titlediscovery

RBIberia Owner

Paula Winter

RBI Owner

?

❓ Open questions

Info

We need to constantly make this section empty.

Success metrics?

Did we run any A/B testing similar in other countries?

Is there a possibility of an MVP?

How can we simply the design?

Requirements

Problem statement

Currently, we have a limitation on our platform that prevents from configuring different images for the products on the menu, depending on the service mode This makes it difficult to personalize the customer experience and the appropriate presentation of the products depending on the channel. By consequence, it can bring the following negative impacts:

  1. Inconsistent User Experience: Images play a significant role in enhancing the user experience. This inconsistency can erode brand trust and negatively impact user engagement.

  2. Lower Conversion Rates: Images have a significant impact on conversion rates.

  3. Customer Frustration: If customers repeatedly encounter images that don't align with their expectations on a particular channel, they might become frustrated and disheartened.

  4. Data Collection and Analysis: Differentiating images by purchase channel can provide valuable data on customer behavior, preferences, and buying patterns specific to each channel. Without this data, it becomes harder to analyze and optimize your strategies effectively.

Hypothesis

By forming a strategic partnership with a well-established and recognized player in the industry, RBI aims to tap into their existing user base and brand recognition providing an increase in terms of new users acquisition. (define expected increase)

Common benefits of strategic artnership are:

  • Access to a Wider Audience: Partnering with a major industry player would provide RBI with direct exposure to their extensive user base, helping to reach a larger and more diverse audience.

  • Credibility and Trust: Leveraging the credibility and trust associated with RBI partner's brand can enhance our platform's perceived reliability, potentially easing user adoption barriers.

    • Cross-Promotion Opportunities: Collaborative marketing efforts and cross-promotions could result in more effective outreach and engagement, creating a synergy that attracts users from both sides

    providing the possibility to customize images by purchase channel, RBI aims to provide a more consistent UX and, through the data collection, bring to take decisions based on metrics and achieve better performaces in KPIs such as conversion rate.

    Success metrics

    a) User Growth Rate) A/B testing implementation (yes or no)

    b) Conversion Rate

    be it home delivery, mobile ordering, kiosk or public letter (when the purchase channel is not yet known).

    WL Solution

    To address this issue, we CTR (Click Through Rate) by channel

    (an alternative could be the Conversation Rate but it would be not exclusively related to this feature)

    WL Solution

    We propose to implement the ability to set different images for the products in our menu, depending on the selected purchase channelservice mode. This will allow for a visually appealing and personalized presentation of products on each channel, thus improving the customer experience and providing a more accurate representation of available products.

    Example:

    Service modes be it home delivery, mobile ordering, kiosk or public letter (when the purchase channel is not yet known).

    Scenarios

    Info

    Note: these are high-level scenarios that must pass testing before we can release the feature. They should also be used to drive design. Note that we do not specify user interface details in these steps - that is deliberate so that we focus on the process and not on the UI since the UI can change throughout design and development.

    Scenario 1: xxx

    Steps

    Expected results

    Do this

    Expect that

    Design

    Figma design here: [insert link]

    Architectural Diagram

    Image Added

    Diagram here: [insert link]https://lucid.app/lucidchart/0af15917-7f95-4f8c-900d-6577c594f8c5/edit?viewport_loc=529%2C-163%2C1971%2C1005%2C0_0&invitationId=inv_2d601fa6-c317-421a-bcbc-62a764f9058f

    Assumptions

    Schroer, Gabriel (Deactivated) here we need to list the design specs to be applied for the images according to the brand guidelines

    Acceptance Criteria

    1. Image SettingsOverall goal:

      1. The platform must allow assigning specific images to the products on the menu according to the purchase channel: home delivery, mobile ordering, kiosk and public menu.

      2. The configuration of the images must be done from Sanity.

    2. Viewing Images:

      1. When displaying the menu on the home delivery channel, only images configured specifically for that channel should be displayed.

      2. When displaying the letter in the mobile ordering channel, only images configured specifically for that channel should be displayed.

      3. When displaying the menu on the kiosk channel, only images configured specifically for that channel should be displayed.

      4. When displaying the chart in the public chart channel, only images configured specifically for that channel should be displayed.

    3. Catalog update:

      1. For the release of the configurable images per purchasing channel functionality, an ad hoc update of the product catalog must be performed to automatically replicate the currently registered image to all remaining image options.

      2. During the ad hoc update, all images that do not have a specific configuration for a shopping channel should be replaced with the currently registered image

    4. Platforms: Web, Android and IOS

    5. Brands: all - PLK ES, BK ES and BK PT

    6. Channels: all - Home Delivery, Pick-up, Dine-in and Table Service

      1. It also includes “Public Letter” → Public Menu → It means the menu NOT linked with any selected restaurant / delivery.

      2. Regarding kiosk, impacts on kiosk app are out-of-scope, but we can add a slot image in Sanity for it (to be used in the future, although it’s not mandatory for development).

    7. Images in scope:

      1. Menu: Picker Combo and Item (also in the check-out and in the customization/extra)

    Image AddedImage Added

    Image Added

    Image AddedImage Added

    b. Additional flows to be considered:

    • Cart✅ → Cart items will look like (in terms of channel image) as they were when put in the cart. It means that if the customer changes the channel later, cart item images will not be changing dynamically. Can be an improvement.

    Image Added

    • Recent Orders✅ → The recent order items will look like (in terms of channel image) as they were when purchased (registered in DB). It means that if the customer changes the channel, recent order item images will not be changing accordingly.

      Image Added

    • Images out-of-scope ((error))

      • Home (error)

        • Image Added

      • Offers (error)

      Image Added

     

    • Catalog Update?

      • Proposal is that CMS user doesn’t need to update each image for each channel manually. Let’s keep existing image configuration as fallback option and include new ones per channel in order to override it optionally.

    • Image localization(language)?

      • It is not a business requirement.

    Release