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Any perspective on cross-store/ venue promotion?
Follow up on the data insights from Bluecode on the current BK Pay usage:
Payment success raterate =>
we had 1763 payment attempts where 45 transactions happened at other merchants!). of the transactions at BK, only twice was a token expired (user can try again), twice the payment was cancelled by the user and 41 users were blocked due to clear and proven fraud attempts.
What % of users paid successfully out of the users that opened the BK Pay app =>
we had about 15.9K app openings, 10% of openings end up as payment, the rest was informational or onboarding processes.
What % of users downloaded the app but ended up not inserting the bank account detailsdetails =>
we had 1656 wallet installed, 803 onboarded and 513 made at least one payment, so 853/1656 = 51% did NOT onboard
What % of users inserted their bank account details and did not pay with BK PayPay =>
513 did at least one payment so, 290/803 = 36% did onboard but no payment
Average # orders paid via BK Pay app per BK Pay app useruser =>
1598 payments in BK restaurants, on a contract basis (IBAN equivalent, ie unique users) it was 312 different contracts, 5.12 payments per contract!
Average order value per BK Pay useruser =>
1598 payments had an total value of 18 218 Euro, average order value 11.40 Euro, average order value per contract 58.39 Euro.
DE market survey on demand for BK Pay
Script
Sample size and demographics
Results
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