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We group all events according to the user flow or use. In ‘Amplitude Analytics' they are named as “Category” and in 'Mparticle’ as “Tags”. The events are classified as the followed:
Auth Flow: Events related to the Sign UP, Sign In and Sign out flow (Sign in Complete, Sign out Complete);
Branch: Events that have Branch as a source;
CRM: Related to campaign engagements (Email Opens, bounces, etc)
General: Used for events related to app/nav/user states. (start session, flags evaluated, update user attributes);
Loyalty: Events related to Loyalty program. (transactions claimed, users created, points expiring)
Mkt Campaigns: Related to Ad-hoc mkt campaigns;
Navigation: used to understand our users interaction with clickable and viewable components (Page view);
Offer: events related to the Offer feature (offer selected, offer added to cart);
Ordering flow: related to transactional events, Add to cart, checkout, purchase;
Rewards: related to the reward flow in the loyalty program (reward selected, reward added to order);
User Action: Used to track general user actions inside the app (Button Click, Marketing Tile Click);
z. Deprecated: Used for events that should be replaced by new ones or are related to deprecated features. See more details here: Deprecated Events
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