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This is a template that should be used to document each feature. It’s meant to be easy, not prescriptive - change it at will! |
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Dynamic links:
If the mobile customer clicks on a dynamic link and has installed the app, then it goes to the app directly. Otherwise, he/she is redirected to the store (Apple store or Play store) and gets the app.
The web customer (Desktop or mobile devices) accesses the webpage directly in the browser, but:
If the user types the dynamic link on Safari on iPhone, a page with a button is displayed, then it goes to the app.
Deep links:
If the mobile customer clicks on a deep link and has installed the app, then it goes to the app directly. Otherwise, he/she is redirected to the respective content within the website.
The web customer (Desktop or mobile devices) accesses the webpage directly in the browser, but:
If the user types the deep link on the browser using a mobile device, he/she is redirected to the respective content within the website. If it is on an iPhone, a banner is displayed indicating to use the app.
Push notification:
Both dynamic links and deep links can be sent by push notification message on Salesforce. However, there is a limitation to include a longer link on the field on Salesforce. For this reason, it is recommended the use of dynamic links instead. Regarding the behavior when the user taps the push notification message, the result is the same as the user clicks on the link by marketing email campaign.
UTM parameters:
UTM parameters can be included on deep links or dynamic links. Currently, there is only attention to using UTM for the creation of the dynamic link. .
E.g: https://www.popeyes.es/rewards/offers?utm_source=Newsletter&utm_medium=email&utm_campaign=test_123
OBS: UTM parameters available on step 5 on Firebase Dynamic link is used just when is necessary have UTM mapping on Firebase Google Analitycs, since when the link arrive on firebase, it clean the UTM parameters.
E.g: If we use the below link, it will go to firebase and the parameters will be cleaned, because this params are use just on Firebase.
In-app messages:
This feature is out of this scope, but it will be implemented on another story: Feature - In-app
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We launched Dynamic links about 7 years ago to make URLs more powerful (for example, dynamically changing the destination of a link based on run-time conditions) at a time when there were different degrees of support on various OSes and platforms. We remain committed to the importance of enabling app teams of all sizes to improve their deep linking experiences and are investigating how to help developers adopt technologies such as App Links, and Universal Links. → At least 1 sprint for refinement + 1 sprint for dev
How long will I have to migrate?
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