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Glossary
Offer: Offers are discounted products - this may come in the form of individual item discounts, bundle discounts, dollars-off discounts, or percent-off discounts.
System-Wide Offer: System-wide offers are the ‘base’ offers in the loyalty offers system. These are available to all users who meet the required criteria for redemption and do not require any steps or processes to be assigned to a specific user. You’ll see these referenced as GLOBAL offers.
Configuration Offer: Config. offers are one-half of the required components to create a personalized offer. These are templates that only exist to provide the configuration for personalized offers. As such, they will not appear on their own on the offers page if they are not referenced by a personalized offer and the entity by itself does not represent a redeemable incentive.
Personalized Offer: Personalized offers are offers assigned specifically to a particular user. Every time a personalized offer is assigned to a user, it creates a unique offer record that can only be used for that particular user.
Rewards: Rewards are a special type of product that usually has a price of zero, and can be exchanged for points accumulated from previous purchases.
Loyalty Middleware: Public facing API for Loyalty. Consists of both a REST API and a GraphQL endpoint.
Loyalty Engine: The core Loyalty component that handles everything behind the scenes.
Loyalty Platform: Refers to both Middleware and Engine as a whole.
Sanity: RBI’s Content Management System (CMS).
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