\uD83D\uDCD8 KPI List
Metric and Definition | Query | Comments and Business Use | |
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Known Diner Sales (KDS) - all sales that are made by recognizable guests, i.e guests that have registered through the app |
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| This metric is used as a baseline to see loyalty sales penetration to our system wide sales | ||
System Wide Sales (SWS) - all sales across the system |
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| Some forecasts may use hyperion sales interchangeable instead of SWS | ||
Cheque - average sales of an individual transaction |
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| Can calculate this on a system level or down to an individual guest level. Can filter on loyalty or non-loyalty. | ||
Frequency - average loyalty guest visits in a time period |
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| Usually look at this metric for a week, month, or year. | ||
White Label Delivery (WL) |
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| Included in known diner sales & digital sales. Sales of our internal app delivery platform. | ||
Mobile Order & Pay (MO&P) |
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| Included in known diner sales & digital sales | ||
Loyalty Scans - this includes eat in, takeout & drive thru |
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| Included in known diner sales & digital sales | ||
Other Registered Sales - Catering, Kiosk & Curbside |
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| Included in known diner sales & digital sales | ||
3P Delivery |
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| Included in digital sales | |||
Unregistered Kiosk |
| Included in digital sales | ||
Unregistered Catering |
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| Included in digital sales | |
RRAMI (Restaurants Reporting Any Menu Item) |
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Scan & Pay - Transactions where Scan & Pay feature was used |
| Often tracked as a % of registered transactions Scan & Pay Penetration Formula: (Scan & Pay Transactions) / (Registered Transactions) | ||
Loyalty Redemptions - Products that were redeemed using loyalty points |
| Used for tracking how many free items we’re giving away and the value of them. Often viewed as a percentage of SWS or KDS. Loyalty drag formula = $ value of redeemed items / SWS | ||
Monthly Active Users (MAU) - Amount of guests that visited the app each month | Pulled currently from Amplitude using unique guests that triggered the ‘Session Start’ event. Will switch to Adobe in October 2023 using the same event. | Used to track amount of guests who visit the app. | ||
Digital Sales | Pulled using the individual queries listed above. | Consists of all known diner sales (WL, MO&P, Loyalty Scans, Other Registered Sales) along with 3P Delivery, Unregistered Kiosk & Unregistered Catering. |