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Page Properties

Target release

Type // to add a target release date

Epic

Type /Jira to add Jira epics and issues

Document status

Status
titleDRAFT

Document owner

@ mention owner

Designer

@ designer

Tech lead

@ lead

Technical writers

@ writers

QA

🎯 Objective

\uD83D\uDCCA Success metrics

...

Importance

Metric

Description

Current Value

Expected Value

How are we measuring it?

 

Impact on moving user further in the funnel

from: /cart -> / cart/payment (Feature has the biggest impact on this step)

 

Status
colourGreen
titleSUCCESS METRIC

Overall CVR Rate from / cart to / cart/payment

Overall conversion rate from /cart to /cart/payment.

Out of the total users who land on the /cart how many proceeded to /cart/payment page

 

 

 

 

Status
colourYellow
titleCONTROL METRIC

CVR Rate of guest users from / cart to / cart/payment

 

Overall conversion rate from /cart to /cart/payment for users with GuestID.

Out of the total users who land on the /cart how many proceeded to /cart/payment page that are Guests

 

 

 

 

Status
colourYellow
titleCONTROL METRIC

CVR Rate of registered users from / cart to / cart/payment

 

 

Overall conversion rate from /cart to /cart/payment of registered users. Out of the total users who land on the /cart how many proceeded to /cart/payment that are registered

 

 

 

 

Impact on the CVR to purchase $ on the end of the funnel

from / cart to /order-confirmation/[OrderID]

 

Status
colourGreen
titleSUCCESS METRIC

Overall CVR to an actual purchase from / cart to /order-confirmation/[OrderID]

Overall conversion rate from /cart to /order-confirmation/[OrderID]

Out of the total users who land on the /cart how many end up on /order-confirmation/[OrderID]

 

 

 

 

Status
colourYellow
titleCONTROL METRIC

CVR Rate of guest users from / cart to /order-confirmation/[OrderID]

 

Overall conversion rate from /cart to success page for users with GuestID.

Out of the total users who land on the /cart how many proceeded to /order-confirmation/[OrderID] page that are Guests

 

 

 

 

Status
colourYellow
titleCONTROL METRIC

CVR Rate of registered users from / cart to /order-confirmation/[OrderID]

 

 

Overall conversion rate from /cart to success page of registered users. Out of the total users who land on the /cart how many proceeded to /order-confirmation/[OrderID] that are registered

 

 

 

 

Impact on the CVR to purchase $ considering the whole ordering flow
from /menu (page view) with service mode selected to /order-confirmation/[OrderID] (Feature does not have an impact on the whole flow)

 

Status
colourBlue
titleMONITOR

CVR Rate to purchase of users landing on /menu with service mode selected to purchase

Out of all the users landing on /menu (page view) with service mode selected (meaning the user is at the menu already with a store selected or a delivery address), how many end up purchasing - so end up on /order-confirmation/[OrderID]

 

 

 

 

Clicks

 

Status
colourYellow
titleCONTROL METRIC

% of users selecting guest checkout at /cart

Out of the users at /cart unauthenticated, how many select guest checkout to continue

 

 

 

 

Status
colourYellow
titleCONTROL METRIC

% of users selecting sign in at /cart

Out of the users at /cart unauthenticated, how many select sign in to continue

 

 

 

 

Funnel abandonment- where we see people drop off including guest email input and sign in/register pages

 

Status
colourYellow
titleCONTROL METRIC

abandonment rate

 

 

 

 

 

Time to Place an order from the moment of intent

 

Status
colourYellow
titleCONTROL METRIC

Average Order Placement Time for

  • registered users

  • guest users

Time from starting ordering process (/menu (page view) with service mode selected (meaning the user is at the menu already with a store selected or a delivery address) to finish placing an order so end up on /order-confirmation/[OrderID]

 

 

 

 

Registration - Cannibalization

 

Status
colourYellow
titleCONTROL METRIC

Count of opt in originated from the /cart step

% Opt-in database evolution- as it relates to the trade off digital sales increase vs known sales increase. If we increase sales but reduce drastically the opt-in database you are influencing less people with CRM comms which we know has a higher LTV than the normal guest checkout customer

 

 

 

 

Financial Impact

 

Status
colourBlue
titleMONITOR

MO Sales

Total sales generated by mobile ordering/ mo

 

 

 

 

Overall Experience

 

 

Status
colourBlue
titleMONITOR

App Ratings

DE seeing complaints in App ratings that no guest checkout is available

 

 

 

 

PhaseMilestone

Scope/ Outcome

Work Required

Owner

Timeframe

Available on staging

Available on Production

Notes

1

  • Add configurable time period of storing the Guest Order data in the database. Configure to 10 year for DE

  • Preventing the guest user from seeing app content dedicated for registered users only

  • Add a security layer limiting actions allowed for the orders with Guest token. Actions allowed for example: priceOrder, validateCommitOrder, commitOrder, getOrder, etc

  • Add a guard that allows to use of the Guest Token only for the allowed actions

  • Creating Guest Token- To place an order as a Guest users require to have be authenticated on our platform/ In order to do that we need to create a Guest Auth token. We can’t follow the current path for collecting it because Guests don’t have accounts in Cognito and in the User DB entries.

  • Save Card Option Removed at the Payment step
    Iden

    Image Added

  • Added Modal to continue as a guest

    Image Added

  • Adjusted data on the confirmation page

Jira Legacy
serverSystem JIRA
serverId255417eb-03fa-3e2f-a6ba-05d325fec50d
keyTRX-908
F

Jira Legacy
serverSystem JIRA
serverId255417eb-03fa-3e2f-a6ba-05d325fec50d
keyTRX-949
F

Jira Legacy
serverSystem JIRA
serverId255417eb-03fa-3e2f-a6ba-05d325fec50d
keyTRX-959
F

Jira Legacy
serverSystem JIRA
serverId255417eb-03fa-3e2f-a6ba-05d325fec50d
keyTRX-941
M

Jira Legacy
serverSystem JIRA
serverId255417eb-03fa-3e2f-a6ba-05d325fec50d
keyTRX-947
M

Jira Legacy
serverSystem JIRA
serverId255417eb-03fa-3e2f-a6ba-05d325fec50d
keyTRX-957
M

Jira Legacy
serverSystem JIRA
serverId255417eb-03fa-3e2f-a6ba-05d325fec50d
keyTRX-956
M

Jira Legacy
serverSystem JIRA
serverId255417eb-03fa-3e2f-a6ba-05d325fec50d
keyTRX-912
W
Jira Legacy
serverSystem JIRA
serverId255417eb-03fa-3e2f-a6ba-05d325fec50d
keyTRX-1010
W

Fagundes, Silvia configure time period for data storage

2

  • Accommodate new transactional email communication with AWS SES instead of Braze

  • Decide and execute when guest token should be removed, so no other order can be made with that token to guarantee anonymity

  • Prevent error appearing on the success page due to loyalty account request which does not exist for guest users

Jira Legacy
serverSystem JIRA
serverId255417eb-03fa-3e2f-a6ba-05d325fec50d
keyTRX-10051006

Jira Legacy
serverSystem JIRA
serverId255417eb-03fa-3e2f-a6ba-05d325fec50d
keyTRX-909

Jira Legacy
serverSystem JIRA
serverId255417eb-03fa-3e2f-a6ba-05d325fec50d
keyTRX-962

Jira Legacy
serverSystem JIRA
serverId255417eb-03fa-3e2f-a6ba-05d325fec50d
keyTRX-1006

Jira Legacy
serverSystem JIRA
serverId255417eb-03fa-3e2f-a6ba-05d325fec50d
keyTRX-909

Jira Legacy
serverSystem JIRA
serverId255417eb-03fa-3e2f-a6ba-05d325fec50d
keyTRX-962

3

  • Identify areas for authenticated users only that guest users should not have access to

  • Prevent Guests from accessing the aforementioned areas for registered users

  • Change copy to “choose payment' instead of “add payment” at the /cart/payment page

    Image Added

Jira Legacy
serverSystem JIRA
serverId255417eb-03fa-3e2f-a6ba-05d325fec50d
keyTRX-958

Jira Legacy
serverSystem JIRA
serverId255417eb-03fa-3e2f-a6ba-05d325fec50d
keyTRX-948

4

E2E Testing

01


Guest Checkout V2

Jira Legacy
serverSystem JIRA
serverId255417eb-03fa-3e2f-a6ba-05d325fec50d
keyTRX-910

Jira Legacy
serverSystem JIRA
serverId255417eb-03fa-3e2f-a6ba-05d325fec50d
keyTRX-1008

...

Jira Legacy
serverSystem JIRA
serverId255417eb-03fa-3e2f-a6ba-05d325fec50d
keyTRX-1009

...