What is the Feature Dynamic links and Deep links?

Deep links are URLs that lead directly to specific content or pages within a mobile app, rather than simply launching the app's home page. They enhance user experience by reducing the steps needed to access desired content, which is particularly beneficial for apps with multiple sections. Deep links are commonly used in marketing campaigns, referrals, and sharing content, making it easier for users to engage with the app's specific features or information. They are supported on both Android and iOS platforms and are essential for improving user engagement and retention.