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What is the Feature Dynamic links and Deep links?
Deep links are URLs that lead directly to specific content or pages within a mobile app, rather than simply launching the app's home page. They enhance user experience by reducing the steps needed to access desired content, which is particularly beneficial for apps with multiple sections. Deep links are commonly used in marketing campaigns, referrals, and sharing content, making it easier for users to engage with the app's specific features or information. They are supported on both Android and iOS platforms and are essential for improving user engagement and retention.
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The WL app is not integrated with Firebase dynamic links SDK. What does it mean? The app does not have the Firebase dynamic links listener to parse and handle deep link contents automatically. The following pictures simplify the main use cases, but this reference has all the details.
Use cases
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If the mobile customer clicks on a dynamic link and has installed the app, then it goes to the app directly. Otherwise, he/she is redirected to the store (Apple store or Play store) and gets the app.
The web customer (Desktop or mobile devices) accesses the webpage directly in the browser, but:
If the user types the dynamic link on Safari on iPhone, a page with a button is displayed, then it goes to the app.
In the First access:
Always will show the preview page with an open app button (Android and IOS), this is a normal behavior.
After the app is installed, the preview page will not be displayed anymore, when the user opens the app from a dynamic link.
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Regular deep links (not necessarily Firebase dynamic links) are enabled in the app so that when the user has it already installed app and clicks on a deep link, he/she can be redirected to the app. Otherwise, he/she will go to the browser with the webpage link opened.
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Use cases
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If the mobile customer clicks on a deep link and has installed the app, then it goes to the app directly. Otherwise, he/she is redirected to the respective content within the website via the default browser installed.
The web customer (Desktop or mobile devices) accesses the webpage directly in the browser, but:
If the user types the deep link on the browser using a mobile device, he/she is redirected to the respective content within the website. If it is on an iPhone, a banner is displayed indicating to use the app.
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Some examples that can be used:
Deep links
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Direct path:
/rewards/offers
rewards/offers/3d5a7b24-8c41-4b6e-9b28-af28a25135ef?utm_source=Instagram&utm_medium=email&utm_campaign=offers
Dynamic Link
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The dynamic link is working and the user is redirected, however, we do not recommend it because the dynamic link needs to reach the Firebase and the browser is open before the user is redirected to the app again.
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