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Note

Loyalty Tiers is an upcoming feature that will be available in early 2024. This page will be updated once it is ready for use.

Table of Contents

Overview

Loyalty Tiers enables guests to be upgraded to a VIP loyalty tier with exclusive rewards, when they meet specific requirements. Loyalty Tier 2 or VIP users are high spenders: guests unlock these exclusive benefits and move to Tier 2, if they have earned specific amount of loyalty points / spent enough in a specific amount of time. Then, in order to maintain this status when guests reach Tier 2, they need to continue earning a certain amount of loyalty points in a set amount of time. With this feature, we hope to increase engagement of our guests with the loyalty program and increase frequency of conversion.

How does it Work?

Events

To see the events related to this feature, please refer to:

How is it configured?

Tip

In order to enable the feature please follow the below steps

Feature Flags

Lokalise Strings

Sanity Setup

Sanity setup is divided into 2 sections. (1) Loyalty Tiers Rule definitions and (2) Loyalty Tiers UI configuration

Loyalty Tiers Program Rule Definition

  1. In Sanity, go to Order Level Content > Loyalty > Loyalty Configs > Earning Calculation

  2. Navigate to Loyalty Tiers dropdown section

  3. Turn on the Enable Loyalty Tiers toggle to enable the feature in your market

  4. Click on Add Item to add a new Tier and add the key and name of the Tier

Info

Note: all signed in users are automatically Tier 1 users. Adding one more Tier for VIP users would have key Tier_2 and name Tier 2

  1. Then, set how many points the user needs to earn in a specific amount of time for the user to be able to enter Tier 2 (VIP loyalty users)

Info

Note: we use the Sliding Window (Dynamic Dates) approach for this calculation. This means we will count the time from the date the latest transaction was done – e.g. if a user needs to earn 1K points in the past 6 months to become Tier 2 user, we will dynamically look at the past 6 months after every transaction the user completes.

  1. Next, set how many points the user needs to earn in a specific amount of time for the user to be able continue being apart of Tier 2 (VIP loyalty users) – this is set under the dropdown Tier Maintaining Points Needed and Time Constraint

Info

Note: when a user enters Tier 2, we use Relative Fixed Dates and we begin counting the time from the specific day the user has gotten into Tier 2 – e.g. if a user needs to earn 500 points in the next month to be able to continue being in Tier 2 and user has entered Tier 2 on June 1, we use this fixed date to know the user has until June 30 to earn 500 points to continue in Tier 2

  1. Leave the modal and click on Publish. Now these rule requirements will be taken into consideration for users to move between Tiers.

Loyalty Tiers UI Configuration

Loyalty Banner Unauthenticated Info Cells

  1. In Sanity, go to Order Level Content > Loyalty > Loyalty Configs > Feature Loyalty UI and scroll all the way down to Loyalty Tiers dropdown

  2. Inside the dropdown , under Loyalty Banner Unauthenticated info cells, you can configure how the Information cells look for users that are signed out

The Image, Title and Description is edditable in Sanity

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Loyalty Banner CTA Buttons Configuration

  1. Right below under the dropdown Loyalty Banner CTA Buttons Configuration, you can configure the button name and paths for all buttons in the Loyalty Banner

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The first Button Available is the How it Works Button:

  • It shows in the Homepage banner when users are Signed out

  • It shows in the Homepage and Rewards page when users are in Tier 1 and Tier 2

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This button path leads to a static page that has all the information on the loyalty tier program. In this way, both the static page name and button path are configurable. Here is a static page example with all widgets.

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When users click on the button, they are taken to the static page that explains how the Loyalty Tiers program works in detail. Here is an example of this static page setup.

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  1. Configure the name and path for the Rewards button. The Rewards button can be accessible from the How It Works static page when users are signed in in Tier 1 or Tier 2

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When users click on the button, they are redirected to the Rewards page

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  1. Configure the name and path for the Rewards History button. The Rewards History tab button can be accessible from the How It Works static page when users are signed in in Tier 1 or Tier 2

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When users click on this button, they are able to see their loyalty transactions history

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  1. Configure the name and path for the Order More button label. The Order More button displays when users are in Tier 1 and click on a reward that is only available for Tier 2 users.

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Users are redirected to the menu when they click on the button (this path is configurable)

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Loyalty Tiers Configuration

  1. loyalty tiers configuration