Page Comparison

Content

Overview & Context

One of the most significant funnels in our platform is from the Store Locator to the Menu, making Store Locator a key piece of the ordering experience.

🛵 Recent Address Feature

The Recent Address feature enables listing the most recently used delivery addresses (up to 4) in the Store Locator, aiming to minimize the % drop from the Store Locator Delivery to Delivery Quote. That is, % users that click on the delivery tab in the store locator and start location search, but do not get a delivery quote. By making recently used addresses readily available for users, it enables a more seamless re-ordering experience.

 Interactions/Events:

• Store Locator (Interactions)

• Store Locator (Conversion)

Lokalise Strings:

removeSavedAddressTitle: "Remove this address?"
removeSavedAddressBody: "Are you sure you want to remove the address \"{address}\"?"
removeSavedAddressSuccess: "Address removed sucessfully"
deliveryAddressDefined: "Delivery address defined"
recentAddresses: "Recent"

💾 Improved 'Saved Address’ Feature

The improved Saved Address feature enables a more seamless re-ordering experience by removing extra screns (and therefore friction points for users to drop) in the user journey. This feature works in better cohesion when enabled together with the Recent Address feature.

Interactions/Events:

• Store Locator (Interactions)

• Store Locator (Conversion)

 🏪 Improved Store Selection Options

Removing the extra click needed during the store selection process and improving the visual guides for store selection options aim to enable higher order and offer redemption conversion.

Interactions/Events:

• Store Locator (Interactions)

• Store Locator (Conversion)

Lokalise Strings:

  "select": "Select",
  "viewStoreDetails": "View store details",

Before

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After

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⌨️ Automatic Share Location Modal & Keyboard Closure

Directly opening the Share Location Modal when a user lands on the Store Locator screen (instead of the user clicking/tapping on the Share Location Button in the UI) & closing the user keyboard automatically after address entry would remove extra clicks from the user ordering journey, therefore expected to improve the conversion rate.