Panel

Highlights

Loyalty tiers - elevate guests to a VIP level, unlocking exclusive rewards for high spenders who meet specific criteria. To maintain Tier 2 status, guests must consistently earn a specified amount of loyalty points within a set period, fostering increased engagement and conversion frequency.

Applications

Guest Application (Web/iOS/Android)

We are happy to share that the Loyalty Tiers feature has now reached Production. Loyalty Tiers enable guests to be upgraded to a VIP loyalty tier with exclusive rewards when they meet specific requirements. Read more about it in the FZKB here and connect with your CSM representative to enable it.

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Enabling Loyalty Tiers increases frequency (average number of orders per user)
Enabling Loyalty Tiers increases sales

According to The Value of Online Customer Loyalty by Bain & Company
- 58% of loyalty program members are willing to spend more to achieve a higher tier or status.
- Tiered benefits based on engagement attract 67% of customers to join loyalty programs.
According to Omnichannel Commerce by Bizibl
- Tiered benefits based on engagement level attract 67% of customers towards joining a loyalty program.
According to The Loyalty Report 2019 by Bond:
- Exclusive rewards and offers foster greater loyalty to a brand, as reported by 68% of customers.

Chick-fil-A
- Chick-fil-A's digital loyalty program has fueled its remarkable growth of 12-15 percent in recent years. The tiered membership program rewards customers with points for purchases, allowing them to progress through different tiers and unlock better rewards. Members can use the Chick-fil-A One App or a QR code to make purchases conveniently. This successful rewards app caters to customer preferences for both rewards and convenience, ensuring a satisfying experience.

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