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This documents aims at summarizing the available options in terms of guest experience in the context where there are restaurants not connected with loyalty

...

  • Enable the loyalty coupon code to be scanned also in non loyalty restaurants

  • The guest will not:

    • earn points on the order

    • be able to use MyBK coupons

    • be able to use personalized coupons

  • The guest will be able to use the open coupons with the loyalty code

  • Requires adjustment of Tillster integration + requires front end adjustment (we need to make it clear that the guest will not be earning points/won’t be able to redeem rewards)

  • Important: technical feasibility to be assessed Lopes da Costa, Valentina

Summary - Pros & Cons

Pros

Cons

Option 1 - BK CH

  • No disruption in the guest experience (for both signed up and non signed up)

  • No incentive to scan loyalty ID to earn points (and therefore lower usage of the program)

  • Transaction with coupons are not recognized unless the guest scans first the loyalty ID

  • Friction in the experience as the guest needs to scan both loyalty ID & coupon ID

Option 2 - BK UK

  • Incentivizes loyalty usage (as the dynamic code is the one shown primarily)

  • Friction in coupon usage

Option 3 - New

  • Requires development work