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This is a template that should be used to document each feature. It’s meant to be easy, not prescriptive - change it at will! |
Table of contents
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Definition
Status |
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RBIberia Owner | @paula winter | ||||
RBI Owner | |||||
Designer |
❓ Open questions
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We need to constantly make this section empty. |
Having information such as:
The scenario and its priority among other scenarios
What is currently available in the plaftorm
What's not available in the platform to fulfill the use case
Requirements
Problem statement
Increase sales in the Menu page through a correct proposition of complementary products. The existing behaviour, Complete your menu, should be designed to push the addition of extra items in the cart.
Acceptance criteria
Scope of this effort is exclusively on the Menu section, not check-out.
UX
Showing to the customer all the available options that can be added in an easy and quick way
The customer has the possibility to change quantity of the same add-on.
SETUP - SANITY
Configure options per different sales channels (home delivery and mobile ordering). Ex: Currently at BK ES we have a full price menu in HD and a reduced price menu in MO (eat in, takeaway, etc).
Price
Product
Providing the possibility to setup just for specific categories (CBK, starters, desserts, etc)
The products chosen can be at full price or reduced cost.
It must be possible to configure the maximum number of add-ons added to each menu (either the same add-on or different add-ons). Example: configuration of maximum 3 add-ons, the customer could choose 3 of the same or 3 different add-ons.
The configuration of the limit must be per sales channel (HD and MO).
Success metrics
Number of transactions with extra products
🤔 Assumptions
Solution
Scenarios
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Note: these are high-level scenarios that must pass testing before we can release the feature. They should also be used to drive design. Note that we do not specify user interface details in these steps - that is deliberate so that we focus on the process and not on the UI since the UI can change throughout design and development. |
Scenario 1: xxx
Steps | Expected results | Do this | Expect thatPROs | CONs |
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Complete your menu | Following the flow of the customization menu | Not attractive Setup force the choise between “no products shown” and “including an item” | ||
Carrousel | Visibility | Limitation in terms of price |
Design
Figma design here: [insert link]
Combo slot today provides the possibility to setup min and max amount
Development
Release
Let's start differentiating the upselling proposal between Menu and Checkout as the needs are different.
The scope today was the Menu part.
The main identified need is to improve the UI to make it more attractive
it's important to induce the user to look at the extra options
make it visible with images of the product
giving the possibility to add/reduce the items
From a setup perspective, the need is to differentiate (in order)
by channel, giving the possibility to customize products and prices
by menu/category itself (ex: menus, drinks, starters)
flexibility on the order of each product -> in this way it will be possible to test different orders (A/B testings by attractivity and rentability)
providing the possibility to setup a min and maximum number of each specific item
providing the possibility to limit number of items to be added
Giving that in mind, we are aware that there are more potential improvements that could be tackled in the future to make the upselling more intelligent.
Let me know if you have any questions or I missed something,
Thanks