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Content: the message is deep-linked to the account page
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Email:
SL: Happy Birthday!
PH:
Copy:
Happy birthday {first name}
Hey Anna,
We had a 1/365 chance of getting it right. Are we bang on? Close? Nowhere near?
Help us out by telling us your actual birthday and we'll surprise you with a FREE gift on your big day.
What is the gift, you might ask? Well, you'll just have to wait and find out*!
CTA: Tell us your birthday
*Okay fine, it's a free Whopper® or Plant-based Whopper®. But don't tell anyone!
Push Notifications
Happy birthday {first name}
We had 1/365 chance of getting it tight! Are we miles off? Help us out and tell us your actual birthday and we’ll surprise you with a FREE gift on your big day
Birthday Flow
This is an automated, always on journey
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Important: the b-day date should be non editable to prevent fraud
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SL: Happy birthday 🎉 Or yes, almost! 🍾
PH: -7 we do the countdown!
Copy:
Let the countdown begin!
Hey <name>, a little birdie told us that your birthday is coming up!
Keep an eye on your inbox over the next week for a special gift from us to you 🧡
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The current offer is a free Whopper (meat or plant based). The offer is valid from 14 days from the b-day of the guest
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SL: {first name}, birthdays are for (free) burgers
PH: Flipping brilliant gift for your special day
Copy:
Happy you day, {name}!
Forget the socks, candles and mugs. This is what you really want.
CTA: yes please
| Note |
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The offer needs to be provided by the franchisee (along with the offer duration) |
Step 3: 1 Day post BDAY date
If the guest did not redeem the b-day offer, they will receive a reminder to use the offer in the next 13 days
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PH: Don’t forget to grab your gift!
SL: We are still celebrating and you should be too!
Copy:
Who said your birthday was over?
We're still celebrating, you should be too.
Don't forget to grab your FREE Whopper® or Plant-based Whopper® on us!
CTA: Claim your gift here
Step 4: 8 Day post BDAY date
If the guest did not use the offer, they will receive a reminder to use it in the next 7 days
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PH: Don’t lose your gift!
SL: Only 7 days left to enjoy [product name]
Copy:
All good things must come to an end
You must have been so busy celebrating your bday
ately that you've forgotten about your
FREE Whopper® or Plant-based Whopper® on us!
Don't dilly-dally <name>, there's just 7 days left to redeem it.
CTA: Order Now
Learnings:
🇭🇺 Hungary:
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🇧🇪 Belgium
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