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• Sign up complete where response = successful

• In-Store or Online Loyalty Transaction Claimed

  • if loyalty is not available, use E-commerce Purchase

• In Store or Online Rewards Redeemed

Deliverables

• Advanced: 4 unique mails, 3 unique push notification, welcome survey (reference BKNL)

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• Basic: 2 emails, 2 push notification, 1 welcome survey (reference: BKAT)

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Description

Welcome Survey

Each user, after creating an account receives the welcome survey. The survey includes 4 different questions:

• PMIX preference

• Channel preference

• Professional status

• Family status

• (optional) Gender

The answers are saved under the custom attributes:

• Snack Preference

• Personal Profile

• ServiceMode Preference

• UserProfile

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Welcome Email

The objective of the welcome email is to educate the guest on:

• Brand values

• Ordering Channels

• Loyalty program

Copy and Translation: Journeys Copy .xlsx

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Survey Reminder Email

This email has the objective to remind users to fill their profile if they haven’t done it yet.

The market can decide weather to provide an incentive to fill the profile (e.g. 25 crowns)

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Execution

🇬🇧 UK

• Flow Mapping: https://lucid.app/lucidchart/invitations/accept/inv_e63e14b9-0828-4098-94f3-2de224fb3d26

• Braze Campaign: https://dashboard-01.braze.eu/engagement/canvas/63ce57ade7459c55a2bf406c/5eabfb0a3f0da201a5bb1b72?locale=en&version=flow&isEditing=false

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• Introduce incentives if after the second touchpoint, the guest does not engage. This increases conversion and reduces un-subscription rate

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• Avoid giving incentives to fill the welcome survey in first place. 25% of the users reply with no incentive. Introduce the incentive only in the reminder

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