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This journey has the objective to prompt user to come back to BK as they have points they can exchange for free rewards. This is widely used in the industry (see below McD example)
PH: Your loyalty opens all the locks!
SL: New FREE products available for you 🎁
Locked/Unlocked
Your loyalty opens all the locks!
You just unlocked new delicious treasures.
[Name], you are on the right track. Treat yourself and redeem your well deserved new tasty rewards.
Designed to be devoured
Come show off with your [point balance] crowns
I'm hungry