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Page Properties

Target release

Document status

Status
titleDRAFT

Document owner

Elleni, Anna

Stakeholders

@ designer

Markets

🇨🇭

🎯 Objective

Identify all the options available to analyze new product launches and/or campaigns. Standardize methodology across markets

\uD83D\uDCCA Analysis

Analysis Category

Objective

Example

User Profile

  • Understand if the sales are coming from new users or increased traffic

  • Among existing users, identify people who authenticated for the first time

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BK CH - BK Days (Q3 QRM)

User Profile

Understand the profile of the user:

  • who tried the product

  • who were attracted during promo days

based on

  •  Welcome survey (PMIX, profile, profession, channel preference)
  •  Age (date of birth)
  •  RFM Segment
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User Behavior

Change of user behavior overall & by profile after buying a given product

  •  Check, Frequency & Sales
  •  Conversion by User Profile

Note: the base needs to be locked in the pre period

Image ModifiedImage Modified

BK CH - BK Days (Q3 QRM)

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BK C - 9.9 Mix & Match

Product

How did user consumption changed and how was PMIX affected? What were they purchasing before and after?

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Product

Do our guest enjoy our product enough to drive strong re-purchase?

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BK C - Black Cheese LTO

🎟️  Open Tickets

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