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ACTION ITEMS

  • @Cunha, Ricardo @Ferreira Gomes, Raphael Find out how the information stored in LaunchDarkly gets transferred into a PLU

  • @Ferreira Gomes, RaphaelValidate if the “Glovo Service fee” effort made by Gui can be reused; or expand that effort to make it generic and accept the New Service Fee

  • @paula.winter@rbiberia.com Validate that Homeria is currently connected with Food Aggregators and Winrest to read the new service fee

  • @paula.winter@rbiberia.com doublecheck internally if it's planned a more granular setup of the fees -> this will generate a huge dependency on CI&T

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More informations here: https://www.figma.com/file/Bp8vIQlnoJMLyONqVQ4ACG/2023---Q4---%5BIBFEC-1137%5D---Dynamic-delivery-fees?type=whiteboard&node-id=0%3A1&t=rku4BIAcK07yt1pF-1

Info

Data on % of orders within each average check bucket:

  1. I’m grouping into 3 buckets according to what I saw in the figma file: orders < 10 EUR, 10 EUR < orders < 16 EUR and orders > 16 EUR

  2. Looking monthly at the past 6 months, on average:

                                                               i.      71% of all delivery orders have an avg check > 20 EUR

                                                             ii.      26% have an avg check between 10 and 20 EUR

                                                           iii.      3% have an avg check < 10 EUR

  1. A higher avg check could be being incentivized through the free delivery campaign but nevertheless data shows that majority of the users will already benefit from a free service fee.

  2. Given the avg check of delivery in PLK ES is 25 EUR, new service fees buckets would need to be defined to get a more optimized solution from a financial standpoint.

  3. Amplitude chart for reference: https://app.eu.amplitude.com/analytics/rbiberia/chart/e-q93tmghy

image-20240126-130215.pngImage Added

Success Metrics

  1. Average check increase (primary KPI)

  2. Conversion from cart > payment

  3. Conversion from cart > purchase

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  • The Service Fee will be shown also in the Call Center - to be worked once it will be released

  • The Service Fee will be shared with the Food Aggregators as well as per the image - OUT OF OUR SCOPE

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Design

https://www.figma.com/file/RtD0UFtwuwXx14lbLCAPlr/branch/4JKHiBl13JOyOqh88dSPkV/Burger-King?type=design&node-id=20699-1728&mode=design&t=FTZuxH1Fx45Yauim-0

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Info

Data on % of orders within each average check bucket:

  1. I’m grouping into 3 buckets according to what I saw in the figma file: orders < 10 EUR, 10 EUR < orders < 16 EUR and orders > 16 EUR

  2. Looking monthly at the past 6 months, on average:

                                                               i.      71% of all delivery orders have an avg check > 20 EUR

                                                             ii.      26% have an avg check between 10 and 20 EUR

                                                           iii.      3% have an avg check < 10 EUR

  1. A higher avg check could be being incentivized through the free delivery campaign but nevertheless data shows that majority of the users will already benefit from a free service fee.

  2. Given the avg check of delivery in PLK ES is 25 EUR, new service fees buckets would need to be defined to get a more optimized solution from a financial standpoint.

  3. Amplitude chart for reference: https://app.eu.amplitude.com/analytics/rbiberia/chart/e-q93tmghy

image-20240126-130215.pngImage Removed