| Panel | ||||||
|---|---|---|---|---|---|---|
| ||||||
Documentation for CRM A/B Tests Catalog:
|
...
Channel: push notifications
Description:
Version A: Special food is waiting for you! 😋 Beat the Monday blues with a hearty Burger King meal 🍔
Version B: Hey {{${first_name}}}, special food is waiting for you! 😋 Beat the Monday blues with a hearty Burger King meal 🍔
Test significance: 🟢
Test performance per market:
🇨🇭 BK CH (Nov 2023): +28% CVR purchase no personalization (version A winning, available here)
...
Channel: push notifications
Description:
Version A: Explore Tuesday's BK Classics! 🍔🍟Order today and unlock new layers of deliciousness 👑
Version B: Explore Tuesday's BK Classics! 🍔🍟Order now and get crowns for every CHF you spend 👑
Test significance: 🟢
Test performance per market:
🇨🇭 BK CH (Nov 2023): +12% CVR purchase with loyalty reference (version B winning), but both worse than control group
...
Channel: push notifications
Description:
Version A: Lazy Sunday Calls for BK Delights! 🍟 Lazy Sunday Sorted - BK Delivers Happiness! 🏠🍟 For T&C visit:
Version B: Lazy Sunday Calls for BK Delights! 🍟 Order now & enjoy BK's flavorful burgers! 🏠
Test significance: 🟢
Test performance per market:
🇨🇭 BK CH (Nov 2023): +4.5% CVR purchase without direct CTA (version A winning)
...
Test significance: 🟢
Test performance per market:
🇩🇪 BK DE (Nov 2023): +25% CVR purchase with personalization in the SL versus pre-header (version B winning)
...
Channel: push notifications
Description:
Version A: TGIF: Hochgenuss von Burger King®! 🎉
Version B: Freitag ist King 👑
Test significance: 🟢
Test performance per market:
🇩🇪 BK DE (Nov 2023): +16% CVR purchase with young abbreviation (version A winning)
...
Channel: email
Description: we have sent the communication at 11.45 and we wanted to check if the users are opening it during that time or if there are other opening hours we should consider
Test significance: -
Test performance per market: 🇩🇪 BKDE (Q4 2023)
People open the email immediately after receiving it (spike between 11-12)
There is a also some activity the day after, at 8am
Next: A/B test 10.45 vs 11.45
...
1️⃣7️⃣ Pricing vs FREE
Channel: push notifications
Description:
Communicating Long Chicken Medium Menu with FREE 6 Chili Cheese Nuggets
Communicating Long Chicken Medium Menu + 6 Chili Cheese Nuggets for 14.40
Test significance: 🟢
Test performance per market: 🇨🇭 BKCH (Q1 2024)
General copy outperforms both for start session and for conversion
⚙️ Campaigns Catalogue
...