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  • Please ensure that RBI (aelleni@rbi.com) is copied in all the communication with the franchisee

  • Please avoid discussing invoicing/financial in front of the franchisee. Any issue with budget, or payment should be discussed separately with agency and RBI only

  • We refer at franchisee requests on deliverables as token. Each deliverable has a “fixed” token value associated. This allows RBI and the franchisee to manage the requests according to the budget dedicated to each market.

  • We can’t disclose data from one market to the other, unless we anonymize the country name or we have received permission

  • On a monthly basis, we should perform a clean up of all the tools:

    • Remove completed items from Monday.com

    • Archive campaigns in Braze that are ended

Tools

Tools

Usage

Monday.com

  • Tracking of deliverables status and tokens available

  • Planning of upcoming campaigns

  • Comments or updates are also published in Monday.com

Slack

  • Fast communication (e.g. franchisee is late for a meeting, we want to validate minor points)

  • We should not use Slack when we look for formal approval or confirmation

Email

  • Primary communication channel for briefing and approvals

WhatsApp

  • Urgent communication only (e.g. issue with a campaign, request of last minute edits).

  • We try to avoid leveraging direct communication channel as much as possible

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Task

Owner

Day

Initial briefing delivered

Franchisee

D+0

Copy

Agency

D+2

Approval Copy

Franchisee

D+2

Deliver Translation

Franchisee

D+3/4

Design V1

Agency

D+5

Feedback

Franchisee

D+5

Design V2

Agency

D+6

Approval Design

Franchisee

D+6

Braze Integration

Agency

D+7

Test Email/Push

Agency

D+7

Approval Email/Push

Franchisee + RBI

D+7

Schedule

Agency

D+7

Go Live

Agency

image-20240314-144326.pngImage Added

Step 3 - Testing

  • Single emails/push notifications are tested asynchronously. We normally send out a Slack to alert the franchisee that the test email/push is incoming

  • If we are testing the monthly push notifications, we normally test them over a call as it’s more efficient to provide feedback

  • Similarly, if we test journeys (multiple emails) we also hop on a quick call / huddle

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