Single emails/push notifications are tested asynchronously. We normally send out a Slack to alert the franchisee that the test email/push is incoming
If we are testing the monthly push notifications, we normally test them over a call as it’s more efficient to provide feedback
Similarly, if we test journeys (multiple emails) we also hop on a quick call / huddle

Routines

Meeting Name	Attendees	Description
Weekly	RBI, Franchisee, Agency	Alignment on weekly priorities Review of the deliverables board Check on Amplitude previous week performances Clarify any doubt or questions on briefs
Monthly	RBI, RBI LT, Franchisee, Franchisee LT, Agency (+LT)	Review performances of previous month (success, failures and learning) Align next steps Inspirational (other markets, brands)

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