...
Task | Owner | Day |
|---|---|---|
Initial briefing delivered | Franchisee | D+0 |
Copy | Agency | D+2 |
Approval Copy | Franchisee | D+2 |
Deliver Translation | Franchisee | D+3/4 |
Design V1 | Agency | D+5 |
Feedback | Franchisee | D+5 |
Design V2 | Agency | D+6 |
Approval Design | Franchisee | D+6 |
Braze Integration | Agency | D+7 |
Test Email/Push | Agency | D+7 |
Approval Email/Push | Franchisee + RBI | D+7 |
Schedule | Agency | D+7 |
Go Live | Agency |
| Note |
|---|
Regarding emails, we generally distinguish between 3 different email types:
The effort and expectations are different for each one of those and they are detailed below |
Template Email
We have created a standard template, which is made of header, footer, visual, copy, CTA, which can be used for simple marketing campaign. Generally, the franchisee provides the visual (taken from the main marketing campaign) or the product visual and the text (if needed) is added by the agency
Email from the Library
Once an email is being produced for a market, it is being added to the library and made available to all the other markets. The markets can decide to deploy an email from the library and the expectation is that they will do minimum edits to the email structure (e.g. translation of copy, change of product image and price) but there aren’t major changes in the email design
Ad Hoc Email
This is a net new email that the agency will produce based on a brief. An ad hoc email constitute of a new creative design of the template and the blocks within the template
Step 3 - Testing
Single emails/push notifications are tested asynchronously. We normally send out a Slack to alert the franchisee that the test email/push is incoming
If we are testing the monthly push notifications, we normally test them over a call as it’s more efficient to provide feedback
Similarly, if we test journeys (multiple emails) we also hop on a quick call / huddle
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