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Themes facilitate collaboration and communication among teams, because everyone is on the same page as to what to focus on.
We can make meaningful progress in one topic, rather than small progress in many.
Themes help prioritize important topics alongside urgent ones on the day-to-day.
The theme of this Q1 Q2 2024 is operator experience. Operators are those who are responsible for configuring our platform (content agencies, franchisee’s digital teams, internal RBI teams, etc).
We chose operator experience because configuration is a very important part of our platform – if not managed properly, it impacts our guests and therefore our sales. For instance, incorrect menu config can lead failed LTOs or menu launches, misconfigured CRM tools can lead to failed campaigns, etc. In terms of scale, we do see that at
With the operator experience theme, we expect to achieve:
Less configuration errors.
More effective configuration of our tools.
More self-service functionality.
digital ordering flow. The digital ordering flow covers the guest journey from selecting a store for ordering (pick up or delivery) to paying for it and viewing the order confirmation details.
Note that this does not mean that we won’t do any work on guest facing operator improvements – rather, it’s a deliberate mindset to prioritize operator experience problems.
In addition, all improvement work is part of a continuous process. There will always be more improvements to work on in different areas, and we will always be re-visiting themes.
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Transaction Value Stream
Menu & Restaurant 
in progress
Our Menu & Restaurant team focuses on the user flows from selecting a store to adding items to cart.
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Check the video below to learn further details about our initiatives.
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Delivery in progress
Our Delivery team manages our Delivery Management Platform (DMP) as well as our overall delivery services.
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Check the video below to learn further details about our initiatives.
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CRM in progress
This quarter, User & CRM will be focusing on migrating transactional emails to AWS and allowing the same email to sign in/up in different countries for the same brand.
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Users in progress
This quarter, our Authentication team is focused on adding phone numbers as a way to register in our application. Collecting phone numbers opens future opportunities such as using SMS as a new engagement channel. You can find more details in the following video.
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Core Front-End in progress
Our Core Front-End team continues to work on performance and optimizing how our application run in Android devices. In addition, Search engine optimization (SEO) functionalities continues being focus on our team to improve our capability to boosting our brand’s visibility.
Check the video below to learn further details on our initiatives.
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Core Back-End/DevOps in progress
Our Core Backend/DevOps takes care of performance and observability of our platform.
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