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Check the video below to learn further details about our initiatives.
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Delivery 
in progress
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Engagement Value Stream
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Additionally, CRM Team also will work on multi-CDP support and have a proof of concept (PoC) on Bloomreach.
Users to validate
This quarter, our User Team is focused on adding a capability to our Support Tool to find guests by the phone number. Also User Team will work on improve our CRM stack for guest events originating for accounts with a phone number without an associated an email address.
Core Front-End in progress
Our Core Front-End team continues to work on performance and optimizing how our application run in Android devices. In addition, Search engine optimization (SEO) functionalities continues being focus on our team to improve our capability to boosting our brand’s visibility.
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In this quarter, the Core BE/DevOps team will work on improve Loyalty endpoints performance and enhance our system health metrics and overall engineering dashboard.
Data Core in progress
This quarter, our Data Core Team is focused on building a new marketing models segments in easily activate data in CRM campaigns, seeking to increase conversion rates and decreasing churn rates. Enhanced
In addition, enhanced Data Quality Loyalty Monitoring which means :
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create loyalty user views to be able to easily track user inconsistency's
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and improvement on loyalty checks quality controls and alerts.