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This quarter, our User Team is focused on adding a capability to our Support Tool to find guests by the phone number. Also User Team will work on improve our CRM stack for guest events originating for accounts with a phone number without an associated an email address.

Core Front-End (blue star) in progress

Our Core Front-End team continues to work on performance and optimizing how our application run in Android devices. In addition, Search engine optimization (SEO) functionalities continues being focus on our team to improve our capability to boosting our brand’s visibility.

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In this quarter, the Core BE/DevOps team will work on improve Loyalty endpoints performance and enhance our system health metrics and overall engineering dashboard.

Core Data

This quarter, our Data Core Team is will continue to focused on building a new marketing models segments in to easily activate data in CRM campaigns, seeking to increase conversion rates and decreasing churn rates.In addition, enhanced Data Quality Loyalty Monitoring which means create loyalty user views to be able to easily track user inconsistency's and improvement on loyalty checks quality controls and alerts.
New models will be:

  • Channel Preference: who primarily orders through Kiosk, Front Counter, Table ordering, drive Thru, etc

  • Channel multiplicity: Single, Dual or Multi channel

  • Day of week: Weekend Diners , Weekday Diners. First/last week of the month;

  • Menu Preference: A user scoring based on the purchase history and liked offers (Beef Lovers, Veggie Lovers, Dessert Lovers)

Additionally, in order to enhance Quality Monitoring, Data core planned to create controls, alerts and user`s views to capture any discrepancy related to data inconsistency between the systems used in RBI;