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This document aims to explain in detail how BK ES will migrate their Loyalty system from SessionM Loyalty System to RBI’s Loyalty SystemRBI. Prior understanding of the RBI Loyalty API is required.

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• SessionM is a third party Loyalty engine (like Salesforce is for CRM - Session M is for Loyalty)

• The BK ES apps (native) are provided by Airtouch, using backend BE integrations with Homeria for guests (including authentication) and delivery orders (menu, restaurant, prices), and with Airtouch for collection of orders

• Both the Airtouch and Homeria backend back end services integrate with SessionM for loyalty

• User data and authentication of users is entirely managed by Homeria

• WinRest and Tillster call SessionM directly for Loyalty requests. There is no integration with Airtouch or Homeria

• Kiosks do not show the guest’s Loyalty Tier

• Rewards are configured in SessionM (Rewards Store)

• Offers/Coupons are merely just PLU’s with a set price, and they are not available on delivery , hence being so they are only configured in Airtouch

• Website provider is Homeria (for both frontend FE and backendBE)

• It is possible to authenticate SessionM transactions using an email address , i.e. (there is an endpoint to retrieve the SessionM ID using an email address)

• The Airtouch app does not allow scanning offers to add them to the basket on the Kiosk or POS. Instead, there is only a static loyalty code to authenticate.

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Points expiry

• Phases 0 and 1 - irrelevant doesn’t matter because RBI is not the master of loyalty engine provider

• Phase 2:

  • Import loyalty data including earn and burn transactions for the last two years Run the loyalty (no points expiration on RBI’s data will be imported)

  • Run the loyalty points expiration on our side

  • Update the loyalty points balance to match SessionM

  • From this point onwardsonward, rely on the RBI loyalty points expiration process

Loyalty Tiers

• Downgrades We will disable downgrades from Superking to King will be disabled during the migration, to avoid guest frustration

  • During the migration (Phase 1-3) , we will change the requirements for users to move from Loyalty Tier 2 to Loyalty Tier 1 in Sanity to 6 months. This 6 months instead of 1 month as it is today. In this way, no users will would be downgraded to lower Tiers during the migration. It also implies no development work is required to achieve the objective..

• User will continue being able to go from Tier 1 (King) to Tier 2 (Superking) by earning 15000 points in 6 months on a rolling basis.

  • Session M will send this information to RBI

Cancellations and refunds

• There are no gaps with cancellations and refunds initiated by the POS, since they will use both the RBI and SessionM API’s

• For cancellations and refunds currently handled in SessionM, during the transition period support staff will continue to use SessionM and, in addition, will repeat the operation on the RBI Support Tool

• This guarantees will guarantee that cancellations and refunds result in the same loyalty points balance in both RBI and SessionM systems

Phase 0 - Test RBI Earning

Change of plans requested by RB Iberia in March 2024: loyalty data will not be kept synchronized as guests will continue to burn on Session M, and but in RBI we will only record earning transactions.

The purpose of this phase is to test that the RBI Loyalty API is able to handle the load by processing earn transactions.

Plan

• Expected to run for a period never superior to 8 weeks

• Guests will earn but not burn. Change of plans requested by RB Iberia in in March 2024: guests will continue to burn, as RB Iberia because RBIberia does not want to risk a drop in sales by preventing burn.

• All clients apps (Airtouch, Homeria, Winrest, Tillster) will continue to record loyalty transactions on Session M (no integration to RBI loyalty yet).

• Change of plans requested by RB Iberia in March 2024: all client apps will also send earn transactions to RBI (burn transactions will not be sent). The purpose is to test the RBI system’s performance and ensure that we record loyalty transactions accurately.

• During this phase, RB Iberia we will compare transactions between RBI and SessionM (although the loyalty points balance is not expected to match given the known deficiencies of SessionM’s system causing some loyalty transactions to not be recorded).

• Guest and loyalty data (including email addresses, loyalty points balance, loyalty tier and loyalty transactions) will be migrated from SessionM to RBI, as a one time data dump and load before Phase 0 starts

• Change of plans requested by RB Iberia in March 2024: loyalty data is no longer required before Phase 0. Loyalty User ID’s should still be included in the user data sync described below that happens before Phase 0.

• Guest accounts will be synced between RBI and Homeria

• The above will be accomplished by extracting data into a CSV file which will be obtained from Homeria and placed in an RBI S3 bucket, and ingested with a script. SessionM data (loyalty transaction, expiration of points, tiers, etc) is not needed.

• At the end of the data migration above, RBI will provide a list of RBI Cognito ID’s, RBI Loyalty ID’s and email addresses for all users, to be imported by Homeria

• The RBI app is not live (all guests will use the Airtouch app)

• There will be no users created via the RBI apps (only via the Airtouch app or Homeria website)

• When users are created in the Airtouch app or the Homeria website, Homeria will call the RBI Create User endpoint to ensure that users are in sync. This endpoint will also create a Loyalty user in RBI.

• The endpoint above will be modified to respond with the RBI Loyalty ID, which will then be stored in Homeria to be used during Phase 1 to generate RBI OTP’s. The RBI Loyalty ID will then be made available by Homeria to the Airtouch app

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• During this phase, RBI will become the master for loyalty data, and SessionM will be used as a backup in case we need to roll back.

• When Phase 2 starts, we need to import the last two years of loyalty transactions from SessionM, to make history available to guests (on the Airtouch app now, and when they later switch to the RBI app). The import process will be as follows:

  • All loyalty (earn) transactions made to date will be voided. We need to void instead of deleting, because data in Snowflake cannot be deleted.

  • An extract will be taken from SessionM, covering the last two years of transactions and the current loyalty points balance. Each transaction record needs to include the date and time when the transaction took place, loyalty points, whether earn or burn, channel, if the burn is due to spending rewards of points having expired.

  • The extract will be loaded into RBI, after which the expiration points feature will be switched on. This will expire all loyalty points RBI will migrate users without loyalty point expiration balance. From this point onward, rely on the RBI loyalty points expiration process. RBI will expire all loyalty points that were accrued over 6 months ago, rounded to the nearest month end.

  • At this point the RBI loyalty points balance will not match SessionM’s because it doesn’t have the full transaction history. So we will calculate the loyalty points balance on RBI based on the total of transactions and compare with the current SessionM balance for each user.

  • Finally, we will record a single remediation transaction per user with the difference, to make the loyalty points balance in RBI match SessionM.

• Airtouch app and Homeria website will need to call the Get Loyalty User endpoint, using the RBI Loyalty User ID as input. Get Loyalty User will return RBI loyalty points balance, tiers and guest email.

• Rewards will be configured in Sanity.

• (To be confirmed) Configure the generic PLU for rewards

• RBI rewards become active on the Airtouch app and the Homeria website, and guests are able to redeem them when making collection, delivery or in-store orders (requires the app to retrieve rewards from RBI)

• Reward redemption should use the RBI Loyalty API version that was customized for RBIberia: RBI Iberia | Loyalty POS/Kiosk Integration

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Phase 3 (white label app migration)

Plan

• The BK ES website (currently Homeria) will be replaced with the RBI white label website by pointing the BK ES domain(s) to RBI servers

• The BK ES app (currently Airtouch) will be replaced with the RBI white label app by releasing to the App Store and Google Play Store

• Over time, older versions of the Airtouch app will stop being used

• When the number of Airtouch users reaches an agreed threshold, force update will be enabled

• When the number of Airtouch users reaches an agreed threshold, Homeria and Airtouch back end systems can be switched off

Changes needed

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RBI

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• Point the BK ES domain(s) to RBI servers

• Replace the Airtouch app in the App Store and Google Play Store with the RBI white label app

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Airtouch

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• Switch on force update when the number of app users is low enough

• Switch off BE when number of app users is low enough

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Homeria

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• Switch off BE when number of app users is low enough

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Tillster

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• No changes

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WinRest

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• No changes

RBI Endpoints

The RBI Loyalty API endpoints are documented here: Loyalty API

In addition, these will also be used:

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Name

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Input

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Output

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Get Loyalty OTP

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RBI Loyalty ID

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Loyalty One Time Passcode (valid for 15 minutes, suitable to call the Identify endpoint)

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Get User Details

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RBI Loyalty ID

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Email address, loyalty points balance and tier of the guest

Open questions

• Whether expiring points is required, and if so in which phase(s)

  • Points expiry

    • Proposal not to expire points either on RBI or SessionM, to avoid potential discrepancies

    • This is possible to configure in SessionM

    • ACTION: Valentina to confirm whether this is possible or requires development

    • In RBI Loyalty, points will be configured to expire after 6 months of the points’ issue date, grouped to the end of the month. This means that points accrued on the 15^th of January would expire on the 30^th of June

    • ACTION: Zaira to confirm with RBIberia Legal whether the privacy policy needs to be updated to reflect the monthly grouping

• How do we handle scenarios where guests change loyalty tiers?

  • Loyalty tiers

    • Proposal to disable downgrades from Superking to King during the migration, to avoid guest frustration since they won’t be able to burn

    • Upgrades from King to Superking still allowed

    • ACTION: Zaira to confirm whether this is possible on SessionM

    • ACTION: Valentina to confirm whether this requires development

Fraud Scenarios sign off

Our loyalty program for PLK was adjusted to consider the following:

• Points should only be assigned when order is delivered or picked up

  • If the transaction is burn only - points are substracted when order is placed

  • If the transaction is earn only - points are assigned when order is delivered or dropped off

  • If the transaction is earn + burn -

    • Output is user earnt points are > than burnt points - points are adjusted when order is delivered

    • Output is user burnt points > that earnt points - points are adjusted when order is placed

Since Homeria and Airtouch do not have this functionality configurable, RB Iberia has accepted this edge fraud case for phase 2 until we switch to white label app, i.e. all points will be awarded as payment is placed. RBIberia acknowledged on April 4th 2024 -

Phase 3 (white label app migration)

Plan

• The BK ES website (currently Homeria) will be replaced with the RBI white label website by pointing the BK ES domain(s) to RBI servers

• The BK ES app (currently Airtouch) will be replaced with the RBI white label app by releasing to the App Store and Google Play Store

• Over time, older versions of the Airtouch app will stop being used

• When the number of Airtouch users reaches an agreed threshold, force update will be enabled

• When the number of Airtouch users reaches an agreed threshold, Homeria and Airtouch back end systems can be switched off

Changes needed

RBI Endpoints

The RBI Loyalty API endpoints are documented here: Loyalty API

In addition, these will also be used:

Open questions

• Data Dump at the End of Phase 1

  • Pending on understanding the structure and size of the data dump to be sent from SessionM to RBI at the end of Phase 1 for script to be worked on

Change Log

• In March 2024 there were two changes of plans:

  • To continue to burn rewards throughout Phase 0, to minimize minimise impact on sales. This means that burn transactions will be sent to RBI, and the loyalty points balance will not match between RBI and SessionM

  • To change the Loyalty API interface allowing authentication with an email address, to reduce the number of calls made by POS/Kiosks