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This document will draft out the enablement plan for BK DE Loyalty. We will include risks to the launch and actions to take if those risks happen

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  • Navigation Bar in Sanity (tick)

    • ACTION: push content of navigation bar from staging to production on launch date (tick)

  • Vendor Config

    • All Toshiba PLUs for Reward and Offers need to be included inside the Partner field in Sanity

    • Users cannot redeem Rewards on Delivery service mode

  • Day Part:

  • Double check on Lokalise Strings to ensure all strings are translated to German

    • ACTION: Change all “MyBK” strings to “MyBurgerKing”

      • signUp (tick)

      • signInOrCreateAccount - MyBK Konto und Registrierung (tick)

      • Register (tick)

    • ACTION: Update sign up / sign in strings in terms and condition

      • acceptTermsAndPrivacyIntro -Ich akzeptiere die {termsOfServiceLink} und möchte Kronen sammeln, um personalisierte Angebote und Prämien zu erhalten. Es gilt unsere {privacyPolicyLink}.(tick)

      • termsOfService - Nutzungsbedingungen (tick)

      • acceptEmailsAndSpecialOffers.bk- Ich möchte E-Mails mit Aktionen zu Burger King Produkten und MyBurgerKing erhalten. (tick)

      • privacyPolicy - Datenschutzerklärung (tick)

    • ACTION: Update Store Locator loyalty strings that indicates if restaurant has loyalty

      • loyaltyStoreLocatorInStore - Update it to MyBurgerKing (tick)

      • loyaltyStoreLocatorMobile - Update to empty (tick)

      • redeemAtRestaurant - Zum Code hinzufügen und einlösen (tick) - need to test in production

    • ACTION:

      • signUpToGetStartedWith - Jetzt anmelden und Vorteile genießen {rewardsPolicyLink} (tick)

      • royalPerks - von MyBurgerKing (tick)

    • ACTION:
      loyaltyBannerLoggedOutMessage - Herzlich Willkommen! Mit jedem Einkauf kannst du Kronen sammeln und sie zum Einlösen von Prämien verwenden. (tick)

  • Loyalty Static page in Sanity (tick)

  • Marketing Tile in Sanity (tick)

    • ACTION: Push the new marketing tiles to production (tick)

  • Feature Loyalty UI (tick)

    • Ensure all the fields are filled in for German and English languages and push to production

    • Push to production Loyalty Not Authenticated dropdown to include loyalty incentive information for users to login. When users are logged out and click on “MyCode” navigation bar button, they will see this information.

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  1. Have someone from Loyalty team be present in market on the day of launch to check all user journeys in Kiosk and POS are working as expected

  2. Make changes to Kiosk UI before the loyalty launch to minimize changes to the guest experience

    1. This point is related specifically to changes to how the coupons are displayed in the Kiosk UI that was done for Loyalty Launch for BK DE. Before there was a ‘scan me’ screen; after loyalty launch the scan there was a screen with locked coupons (unlocked coupons added after to this screen)

  3. Update all users to the most recent version of the app by leveraging force-update-modal flag

  4. Ensure that all users have a loyalty ID

  5. In ALL the trainings explain to restaurant operators about the pre-selection new flow for offers and rewards selection

  6. Have a fallback system for when QR codes don’t load

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