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Note

Access has been provided as “viewers to the below email addresses”

  •  Braze Access
Note

Access has been provided as with dedicated Agency permission (no publishing rights, data export etc)

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  •  Create a channel
  •  Top 5 issues we are experiencing and they could help us with
  •  Data Q&A
  • Events are color coded according to the source (if they are FE or BE).

  • All the events got to mParticle we use mParticle API to send events to Amplitude

  • Our app is a web app so we can track the same events we have on web

  • The RBI Cognito ID we have on AWS can merge FE & BE

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  • We have a centralized repository for:

    • our assets (ideally, a library that is filtrable by market or topic and can be accessed by our clients)

    • our insights (A/B test results)

  • We have a structured and standardized template for performance reporting, differentiating

    • Monthly meeting

    • Quarterly meeting

    • Note: we should try to simplify reporting to make a clear connection with sales impact

Q&A

  •  Ways of working and tools definition?
  •  Documentation?

Resources

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