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⏮️ Context
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What is the context and status quo of the opportunity |
🎯 Problem Statement
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Summary of the opportunity's’s main findings and what is going to be addressed |
❔ Expected Outcome
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What are the goals the opportunity is going to address |
📈 Success Metrics
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List here which are the metrics to look at to define success for the solution implemented. Use those KPIs to define the current status |
❓ Open questions
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We need to make this section empty constantly. |
Insights
1️⃣ Stakeholder Interviews
[Document here the main insights from interview if applicable]
2️⃣ Analytics
[Document here the main insights from analytics if applicable]
3️⃣ User Research
[Document here the main insights from research if applicable]
4️⃣ Competitor Landscape
[Document here the main insights from what the competition is doing if applicable]