Versions Compared

Key

  • This line was added.
  • This line was removed.
  • Formatting was changed.

...

Problem statement

It was requested the ability to use a loyalty promo code through the checkout page. With that in mind, we extended the loyalty feature that before could only be used on /offers page.

The idea is to improve the user experience because the user now has the ability to add offers without the need to go back to the /offers page. The goal is to make it easier to redeem the offers, to ensure that customers perceive the value of this type of promotions. This will generate higher engagement / usage, and the end goal is to increase the overall oder value and quantity.

PS: This feature reused part of the deprecated/removed CBA Offers code. We are also using part of the loyalty offers logic to control the implementation.

...