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Problem statement
It was requested the ability to use a loyalty promo code through the checkout page. With that in mind, we extended the loyalty feature that before could only be used on /offers
page.
The idea is to improve the user experience because the user now has the ability to add offers without the need to go back to the /offers
page. The goal is to make it easier to redeem the offers, to ensure that customers perceive the value of this type of promotions. This will generate higher engagement / usage, and the end goal is to increase the overall oder order value, quantity and quantityultimately total revenue.
PS: This feature reused part of the deprecated/removed CBA Offers code. We are also using part of the loyalty offers logic to control the implementation.
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