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It has been found that between the Payment and the Purchase steps in the funnel, Popeyes ES has scope for improvement in comparison with other markets (e.g.: Germany).

Figma files with more details:

https://www.figma.com/board/cb2B9y2wM6YrHnIcuQqoil/2024---Q1---%5BIBFEC-1677%5D---Payment-Method-page-improvement?node-id=928-73857&t=I30tSHjKh3Kfm7XU-1

https://www.figma.com/design/2tQIDafjiY6nfAQCMSOwSf/%5BTRX-1231%5D-Explore-New-Cart-Page?node-id=18092-17851

Popeyes ES abandonment rate is about the 11.8%

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