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What is Engagement?

Engagement is a part of the RBI Tech Platform that allows Franchisees to reach guests and bring them back to the brand, keeping them engaged and increasing sales. Engagement does this by providing insights into guest behaviour and running targeted marketing campaigns based on that behaviour.

The Engagement product consists of a combination of industry-leading tools:

Why Engagement?

Pre-requisites

Outline

• What is Engagement?

  • Purpose of increasing guest engagement by running marketing campaigns and analysing behaviour

  • Consists of the coordinated use of multiple industry-leading components to achieve results:

    • Brach to reach users via email, SMS or in-app notifications

    • Amplitude to track activity and analyse behaviour

    • Branch and/or AppsFlyer for deep linking and attribution

    • Brame to run gamified marketing campaigns

    • mParticle as an infrastructure layer that syncs data across all components

• Why Engagement?

  • Stats about how much increase in sales we see by using Engagement across our FZ’s

• Pre-requisites

  • Must have a contract with each of the components of the stack

  • Must have administrator access to each of the components of the stack