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Please use the following segment filters in Braze when targeting customers who have opted in to email and/or push notifications

  • Email Subscription Status is 'Opted In'

  • Push Subscription Status is 'Opted In' and Email Address is not blank

  

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Info

The subscription status of a customer can be checked under the Engagement tab of the User profile page

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Info

The user attributes ‘marketingEmail’ and ‘marketingPush’ will be deprecated shortly